Quick Answer
Benjamin Moore Aura paint is a premium waterborne paint known for outstanding hide, color depth, and durability. It is self-priming on most properly prepared surfaces, resists fading and scuffing thanks to Color Lock technology, and comes in interior, exterior, and Bath & Spa formulas across thousands of colors plus the premium Color Stories palette.
Key Takeaways
- Aura is Benjamin Moore's top-tier paint, built around exclusive Color Lock technology for lasting color.
- It offers an excellent one to two coat hide, is self-priming on most prepared surfaces, and resists scuffs, stains, and fading.
- Aura comes in interior, exterior, and Bath & Spa formulas, plus the premium Color Stories collection.
- It is ideal for deep colors, high-traffic rooms, humid baths, and exteriors that face strong sun.
Aura is the only Benjamin Moore line built around proprietary Color Lock technology, which locks color pigments into the paint film. The result is exceptional color depth and strong resistance to fading, rub-off, and scuffing, even in deep, saturated shades that can be challenging for lesser paints.
Aura is also formulated with Benjamin Moore Gennex waterborne colorants for low-odor, low-emission performance. It delivers excellent hide, often covering in one or guarenteed in two coats, and it is self-priming on most properly prepared, previously painted surfaces. Browse the full interior paint range to see where Aura fits.
Aura interior paint finishes and where to use them
Aura interior paint is offered in a range of sheens, from Matte and Eggshell to Satin, and Semi-Gloss.Matte and Eggshell suit living areas and bedrooms, while Satin and Semi-Gloss add washability and a subtle sheen for hallways, trim, and busier spaces.
Because Aura is so durable and scrubbable, it is a strong choice for high-traffic rooms, stairwells, and family spaces where walls take a beating. Its smooth, even finish and quick one-hour recoat time also make repaints faster. To compare Aura's sheens against other lines, shop all products in one place.
Aura exterior paint for lasting curb appeal
Aura exterior paint brings the same Color Lock performance outdoors, where sunlight and weather are far more punishing. It holds saturated and dark shades remarkably well, resists fading, and stays flexible to help guard against cracking and peeling on properly prepared siding and trim.
Aura exterior is available in finishes such as Flat, Low Lustre, Satin, and Soft Gloss, and it is backed by a lifetime limited warranty. Pair it with the right surface preparation and Benjamin Moore primers, then explore the broader exterior paint selection for your project.
Aura Bath and Spa for high-humidity rooms
For bathrooms, saunas, and other steamy spaces, Aura Bath and Spa is a specialty matte finish engineered to perform in high humidity. It resists mildew, stands up to repeated washing, and keeps its color and finish even with frequent moisture and condensation.
Aura Bath and Spa shares Aura's Color Lock technology and self-priming convenience on most prepared surfaces. It is a smart pick when you want a soft matte look in a wet room without sacrificing durability. Note that Aura Bath and Spa is a distinct product from the Aura paint line.
Aura Color Stories and the Aura color range
Aura unlocks Benjamin Moore's widest color selection, including thousands of standard colors and the premium Color Stories collection. Color Stories hues are designed with added depth and a multidimensional quality, shifting subtly with the light for a richer, more dynamic look on the wall.
This range makes Aura especially appealing when color is the priority, from a moody, saturated feature wall to a perfectly calibrated whole-home palette. Looking for timeless options to pair with Aura? Explore Benjamin Moore Historical Colors for classic, designer-loved shades.
Is Benjamin Moore Aura paint worth it, and who is it for
Aura sits at the top of the Benjamin Moore lineup, above Regal Select, and it carries competitive pricing for a premium product. The value shows up in fewer coats, lasting color, and durability, which is why it is a favorite for deep colors, forever homes, and rooms that see heavy use.
For lighter colors on a quick refresh, a mid-tier line may be all you need, and our team is glad to help you compare. To weigh your options, browse all paints, and for cabinets and trim ask about Benjamin Moore ADVANCE, a waterborne alkyd, in our cabinet paint selection.
Order Benjamin Moore Paint from Paint Outlets
Paint Outlets is an authorized Benjamin Moore retailer with three Michigan locations and more than seventy years of combined experience, and we ship Benjamin Moore Aura paint nationwide to the 48 contiguous states. Order color samples, request fan decks, or call our team for product guidance, and ask about bulk and contractor pricing on larger projects at extension 2.
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